There’s a great case study and article on how groups in Africa are using podcasting to share and disseminate criticial information. Because it is relatively inexpensive to create a podcast there are few barriers to starting. And there are now organizations that are setting up computer centres for people to come in and download the podcasts.
Pambazuka News, is an example. Produced by Networks for Social Justice, it is six years old and has an audience of around half a million readers. And is now the “principal platform for analysis, debate and discussion on issues related to the struggle for social justice in Africa.”
In Peru, podcasts are being used to help farmers get relevant information on the specific crops they grow in a language they understand. “Local information centres with Internet connections make audio CDs or copy the files onto digital audio players which can then be listened to by farmers at a time convenient to themselves.”
There has also been an interesting mix of old and new technologies, where the podcasts are also broadcasted on traditional radio stations.
I wonder how many other applications of this technology we can use in social marketing and social justice campaigns.
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